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課程名稱 |
策略管理
Strategic Management |
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開課學期 |
109-1 |
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授課對象 |
管理學院 管理學院企業管理碩士專班(GMBA) |
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授課教師 |
韓廷允 |
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課號 |
GMBA7100 |
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課程識別碼 |
749EM1220 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期三7,8,9(14:20~17:20) |
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上課地點 |
玉山廳 |
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備註 |
本課程以英語授課。
限GMBA班學位生
總人數上限：42人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1091GMBA7100_ |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
Why are some firms more successful than other firms? To answer this question, this course covers
fundamentals of both business- and corporate-level strategies and enables students to effectively analyze and
formulate strategy. Building upon a wide range of strategic frameworks and methodologies including
external/internal analysis and assessing potential changes in the scope of the firm(horizontal/vertical
integration), we will practice analyzing real business cases and formulating our recommendation that are
actionable and specific to each case. Basic mastery of these practices are relevant to all MBA-level students
seeking a career in management. |
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課程目標 |
The objectives for the course are follows:
- Developing a general management perspective
- Being familiar with key concepts and frameworks in strategy areas: strategy identification and
evaluation, firm strategic analysis, industry analysis, competitor analysis, market evolution,
corporate strategy and macro-environment analysis
- Integrating different perspectives and knowledge in current and prior strategy research and applying
them to real business settings
- Enabling students to incorporate both internal (inside a firm) and external factors (inter-firm,
industry, macro-environment) to formulate the most actionable and successful strategy
- Developing analytical thinking and skill in reporting conclusions effectively (oral presentation,
written form) |
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課程要求 |
Grading Policy
The most effective way to learn about strategy is through the application of key concepts,
frameworks and tools in a real business setting. Moreover, in most cases, strategy formation and
implementation is addressed by management teams in collaboration with other managers. Thus, this
course is designed so that participation and team works play an integral role in the learning process.
- Active involvement: Your thorough preparation of the day’s session (case reading) is
critical for our discussion. In class, we will discuss the assigned case with a focus on
strategy concepts and frameworks. Your contribution to discussion is a key to the success
of this class. Thus, absences and/or lack of preparation and participation will adversely
affect your grade in the course.
- Team projects: Your team will analyse the current strategy of a business unit of a
firm/corporate. Each time, you need to present your output (25 min presentation + 5 min
Q&A).
Grades:
- Class attendance + participation (individual): 30 %
- Team projects (by group) + Peer-evaluation: Interim 30 % + Final 30 %
- Quiz(individual): 10% |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
Articles
Porter, Michael E. “The Five Competitive Forces That Shape Strategy.” (2008)
Porter, Michael E., M. Goold, and K. Luchs. “From Competitive Advantage to Corporate
Strategy.” Managing The Multibusiness Company: Strategic Issues for Diversified Groups, New
York (1996): 285-314 |
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評量方式
(僅供參考) |
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週次 |
日期 |
單元主題 |
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Week 1 |
9/16 |
Intro: What Is Strategy? |
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Week 2 |
9/23 |
External Analysis (The Five Competitive Forces that Shape Strategy, Global Aircraft Manufacturing, Airbus and Boeing Duke it Out to Win Lucrative Iberia Deal) |
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Week 3 |
9/30 |
Positioning Strategy/Macro Environmental Factors (Apple) |
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Week 4 |
10/07 |
Building Competitive Advantage (Mobileye: The Future of Driverless Cars) |
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Week 5 |
10/14 |
Internal Analysis (EHarmony, The Core Competence of the Corporation) |
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Week 6 |
10/21 |
Midterm Exam |
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Week 7 |
10/28 |
What is Corporate Strategy? (From Competitive Advantage to Corporate Strategy) |
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Week 8 |
11/04 |
Horizontal Diversification (The Walt Disney Company: The Entertainment King) |
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Week 9 |
11/11 |
Vertical Integration (Opec Plastic: Growing with Vietnam) |
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Week 10 |
11/18 |
Better Off Test (The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire) |
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Week 11 |
11/25 |
Corporate Refocusing (Sony Corporation: Is the Sum Greater than the Parts?) |
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Week 12 |
12/02 |
Globalizing and Firms' Strategic Mindset (Global Wine War 2015: New World Versus Old) |
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Week 13 |
12/09 |
Strategy and Context |
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Week 14 |
12/16 |
Presentation |
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Week 15 |
12/23 |
Reflection Paper |
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Week 16 |
12/30 |
Individual Coaching |
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Week 17 |
1/06 |
Individual Coaching |
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